Designing a website is not for the faint of heart. There are a multitude of elements to consider—usability, speed, budget, and security, to name a few. And with so much to consider, SEO often falls to the bottom of the priority list during this process. While web design and SEO are separate specialties, the two…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Andréa Mallard, Chief Marketing Officer at Pinterest. Pinterest Ignite Visibility applauds the Pinterest team for reporting better-than-expected quarterly results just last week. The image-sharing company saw a 10% boost in its stock price thanks to first-quarter sales growing in the mid 70% range. Wall…
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This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing. Google Updates WordPress Stories Plugin Google updated its Web Stories WordPress plugin to make it…
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PR and marketing go together like peanut butter and jelly. Not only do they rely on the art of storytelling, but both are critical components to a winning communication plan. However, the two are often grouped as synonyms to the dismay of PR and marketing professionals everywhere. Today, Ignite Visibility’s Digital PR Manager, Izzy Evans,…
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Marketing is a broad term. Those new to the concept as well as experienced marketers often struggle to define what exactly marketing success looks like. More than 70 years ago, the American Marketing Association attempted to break it down by defining the “marketing mix,” which essentially encompasses each technique a marketer would need to…
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