This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…
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In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
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Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In fact, Amazon sales…
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Uh-oh: it looks like the Core Web Vitals ranking signals might include no-indexed pages. That’s according to Google’s John Mueller. The subject came up during a recent Google SEO office-hours hangout. And if it’s got you concerned, you’re not alone. In this guide, I’ll explain Core Web Vitals and go over Mueller’s statement. You might…
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Designing a website is not for the faint of heart. There are a multitude of elements to consider—usability, speed, budget, and security, to name a few. And with so much to consider, SEO often falls to the bottom of the priority list during this process. While web design and SEO are separate specialties, the two…
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