Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
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While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
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In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
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Did you break the next great news story? Is your brand doing something really incredible that just needs to be shared with the world? In this blog, our Digital PR Strategist, Lauren Roberts, will teach you how to pitch your story to the media. Review some really great story pitch examples that no editor could…
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Running a multiple-location business means you have to do things a bit differently. You must target the right people at the right time with your content, appealing to each local audience’s needs and wants. Whether creating location pages for specific areas or developing broader geo pages on a national or international level, it’s important to…
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