As the demand for audio content grows, podcasts continue to skyrocket in popularity. As of December 2019, the total number of podcast episodes reached an all-time high of 30 million. Google trends also show that the number of searches for “podcast” has significantly increased over the past year compared to other terms like “blog” and…
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Lara Hood Balazs, CMO and GM, Strategic Partner Group at Intuit (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Lara Hood Balazs, Chief Marketing Officer and General Manager, Strategic Partner Group at Intuit. Ignite Visibility applauds her and the Intuit team for the successful launch of a new online business management platform called QuickBooks Commerce. The new sales tool allows small businesses to…
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Google Analytics Adds 4 New Insightful Features – Ignite Friday
This week: Google Analytics gets a makeover, Facebook limits WordPress embeds, and YouTube is on its way to becoming an ecommerce platform. Here’s what happened this week in digital marketing. Facebook Offers Tips on Auto Captions in Video This past week, Facebook published a video interview that shared tips for auto captions in video….
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Are Multiple Sites Killing Your SEO?
Imagine you own a business that offers two different services—one is an educational training and the other is managerial training. Would it be in the best interest of your brand to build one primary platform or to create a separate domain for each niche of your company? We’ll examine some of the advantages and disadvantages…
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Report: Google Turning YouTube Into a Shopping Site
Why not? Everything else is becoming an e-commerce site. According to a new report from Bloomberg, Google wants you to go shopping on YouTube. What does that mean, exactly? I’ll go over it in this article. Direct Purchases The idea behind shopping on YouTube is to enable people to purchase products they see in review…
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