When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you’ll increase your earnings by a prominent margin. Here’s why perceived value can up the ante on your income —…
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The Ultimate Guide to Social Media Marketing Strategy in 2021
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company…
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Google Explains How the NoIndex Tag Can Cause Issues in E-Commerce
If you rely on the noindex tag to prevent your e-commerce products from appearing in search results, then you’d better read on. There’s a better way. In this article, I’ll go over what Google’s John Mueller recently said during an SEO Office Hours hangout. The Robots Meta Tag The noindex tag really isn’t a noindex…
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Karen Walker, SVP and CMO at Intel (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Karen Walker, SVP and Chief Marketing Officer at Intel. Ignite Visibility applauds her and the Intel team for returning value to shareholders over the long haul. About five years ago, shares of Intel stock traded at $28.64. On Friday, shares closed at almost twice…
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Yelp Advertising with Jessica Carlin, Partner Sales Director at Yelp
In this installment of the Ignite Visibility University podcast, I sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales. A Little Bit About Jessica Carlin Carlin started out at Yelp as a sales rep. She spent her days calling different…
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