This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Here’s what happened this week in digital marketing. Report: Google Paying Apple $15 Billion to Remain Default Search Engine According to financial analysts, Google is paying Apple…
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As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Archana Agrawal, Chief Marketing Officer at Airtable. Ignite Visibility applauds her and the Airtable team for democratizing software development so that business leaders can quickly build the tools that fit their needs. Archana Agrawal Archana Agrawal started with Airtable as CMO about a year…
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This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Here’s what happened this week in digital marketing. Forecast: U.S. Retail Social Commerce Will Hit $80 Billion by 2025 According to eMarketer, retail social commerce is already a multibillion-dollar industry. And it’s expected to triple…
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What is HARO — help a reporter out? How are brands and journalists using this strategy to strengthen their reputations, build connections, and increase their coverage? More importantly — how can you use them to your advantage to boost your brand awareness and increase your SEO rankings? The answers to these questions, and more, are…
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