Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…
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Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial relationship between the brand…