Whether for a personal or business brand, YouTube is one of the most important channels for marketing and reaching target audiences worldwide. With over 2.70 billion users, YouTube remains the second most popular search engine, just behind Google, and it’s one of the best channels for marketers, with the average user spending around 49 minutes…
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About Josh Rohr
The Best Times to Post on Instagram for Peak Engagement
In 2026, finding the “best time to post” has evolved from a guessing game into a science of Predictive Distribution. With Instagram’s algorithm now prioritizing “Shareability” and “Time-to-Direct-Message” over simple likes, your timing strategy must be more precise than ever. In this guide, Senior Social Media Strategist, Josh Rohr, will explore how posting times can…
YouTube Thumbnail Specifications and Creation Guidelines
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. An effective YouTube thumbnail can encourage more users to click on your videos, leading to more…
A Guide on How to Get More Views on YouTube
Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…
Instagram Marketing Made Simple: 19 Actionable Ways to Promote Your Business in 2026
Instagram is a powerful tool for businesses, but you must know how to promote a business on Instagram the right way to get the most out of the platform. Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, shares 19 proven strategies to help you effectively promote your business on Instagram. What We’ll Cover: Why You…
Creative and Innovative Ways to Use the TikTok App for Business
The TikTok app was a social media disruptor when it debuted, homing in on the engagement of short-term videos. As of Q2 2025, there were over 1.8 billion users. As its popularity continues to rise, the platform has become a key part of business social media campaigns. TikTok for business can help you reach your…
YouTube Shorts: A Comprehensive Guide for Digital Marketers
Think you need to focus on long-form YouTube content? Think again! YouTube Shorts receive roughly 70 billion views – a day! These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel…
From Hook to Hype: How to Go Viral on TikTok
1.12 billion. That’s how many active users TikTok has each month. No matter your target audience’s demographic, chances are, at least some of them are hanging out here. Since the short-form video app has cemented itself in most modern marketing strategies, it’s leaving many brands wondering how to go viral on TikTok. In this blog,…
Unlocking the Power of B2B Influencer Marketing for Your Business
To win over business customers, B2B companies need to develop solid marketing strategies that build trust and recognition. If you take the right approach, B2B influencer marketing is a highly effective means of building connections with target audiences and efficiently converting them. In this blog, Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, will explain…
Micro-Influencer Marketing: The Complete Guide With Benefits, Tools and More
With digital marketing, you always have to keep your eye on the next big trend. In this case, it’s micro-influencer marketing. In this blog, Josh Rohr, the Senior Social Media Strategist will show you how micro-influencers could deliver maximum benefits for your brand. What You’ll Learn: What is a Micro-Influencer? Influencers vs. Micro-Influencers Benefits of…