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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Facebook Changes Advertising and Backlinks are Still Important

By John Lincoln

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has…

Custom Dashboards are Coming to Google AdWords

By John Lincoln

Google Adwords is going through some changes. A new dashboard is on its way – and the new design will allow users to create customized views of their data. Read below for everything you need to know. Google announced yesterday that it will be rolling out new dashboards, a “single place in AdWords where you…

Facebook Could Save You Time (And Data) With Instant Video

By John Lincoln

The wait time may be over – for Facebook videos, that is. The social media giant is testing Instant Videos, and we’ve gathered all the information you need below. Following the release of its new Watch tab, which provides users with original video content, Facebook is now turning to Instant Videos. Rather than taking up…

AMP and Ranking 0 are Becoming More Important

By John Lincoln

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just…

How To Sell On Facebook (Why A Deliberate Funnel Is Key)

By John Lincoln

Almost every business has potential to sell on Facebook. But most do it totally wrong. Today, we talk about why you need a funnel to really sell on Facebook like a pro. There are 2 billion active monthly users on Facebook. Chances are pretty good that some of those people are in your target market….

WhatsApp Announces New Business App

By John Lincoln

WhatsApp is changing the way it does business. This article takes a dive into the who’s, what’, and why’s of the latest news from WhatsApp. Brands will be seeing big changes in the way they use WhatsApp. Though used less widely in the US, the app is currently the most popular messaging app in the…

Actionable Steps To Do A Social Media Competitive Analysis

By John Lincoln

Social media results less than stellar? We’ll let you in on a little secret: it’s not all that hard to fix (usually). In this article, we tell you how to do a social media competitive analysis. With this data, you will be back on track fast. This article will take you through all the steps…

LinkedIn Native Video Uploading, Google AMP Updates – DigiBuzz

By John Lincoln

This week: Google scores internal and external links differently, Snapchat allows advertisers to get picky about where their ads appear, and wait until you hear how much of web traffic comes from mobile devices. Here’s what happened this week in digital marketing. Snapchat Allows Advertisers to Specify the Types of Content Their Ads Appear Next…

John Lincoln Speaking At WeddingWire World in DC 2017

By John Lincoln

WeddingWire World is an amazing event with over 1,000 attendees. This year, it was held at the Washington Hilton. Watch John Lincoln’s stage time here. John Lincoln Speaking at WeddingWire World 2017 Transcription of event speech. THE POWER OF SEO- HOW TO IMPROVE YOUR RANKINGS Hey everybody! Good morning! How’s everybody doing? Excited to learn…

Winning Paid Media in 2017 (Ignite Visibility Webinar)

By John Lincoln

John Lincoln, Eythor Westman and Ryan Cox tackle what is new, what is working and specific strategies in paid media this year. This is one webinar you should watch fully! Here is an overview of the webinar Eythor Westman, one of the top minds in Paid Media and Ignite Visibility Head of Paid Media and…

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