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Home / Google / Custom Dashboards are Coming to Google AdWords

Custom Dashboards are Coming to Google AdWords

September 14, 2017 By John E Lincoln

Google Adwords is going through some changes. A new dashboard is on its way – and the new design will allow users to create customized views of their data. Read below for everything you need to know.

Google AdWords Unveils new Custom Dashboards

Google announced yesterday that it will be rolling out new dashboards, a “single place in AdWords where you can bring together your most important reports and unearth insights about your business.”

Basically, it’s one place where you can view all performance statistics across your account, and could offer big benefits to brands.

The Details

The new dashboards will give advertisers a panoramic view of their account, allowing them a consolidated, comprehensive report of how their account is performing.

“Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.” – Google

Previously, advertisers were able to customize various tables and charts into different reports and track their data on the campaigns tab.

With the new feature, users will be able to combine those aspects and data into a custom dashboard on one screen for a quick look at their current campaign status.

Google AdWords new dashboard

The Benefits

The new AdWords dashboards will let advertisers:

  • Create customized views of data: Flexibility is one of the key perks of the new look. Advertisers will be able to arrange their data in the way that works best for them, including adding charts and easily navigating date ranges.
  • Monitor performance in one place: All of your most important charts and data will be available in one consolidated screen, rather than spread across different tabs and reports. Easily being able to place related data next to each other “helps you to better understand the relationships between your data, and easily identify patterns and trends,” according to Google.
  • Collaborate and share with your team: The new design allows members of the same team to build and review dashboards together. All the dashboards in one account will be located under the “Reports” tab.

The new dashboards system will likely prove to be an improvement for most advertisers, and create easier management of AdWords accounts.

With the ability to align data reports with your specific goals – whether it be keyword performance to top performing ads and overall conversions – advertisers will be able to easily focus on monitoring and improving factors that are most important to them.

The consolidated view will also allow users to quickly identify any problem areas or opportunities for improvement.

Getting Started

To create your custom dashboard, go to your account and select “Reports” at the top. Then, click the “Dashboards” tab and “+Dashboard.”

Google reports they’ve included a starter dashboard to help advertisers get started, which they can build of off or scrap altogether to create their own. A guided tour is available here.

According to Search Engine Roundtable, the new design will become available “over the next several weeks,” no definite date has been announced.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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