Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how…
Search Results for:
7-Second Test Shown To UP Home Page Conversions 70%
I’m about to show you a crazy effective, simple way to test your homepage in just seven seconds. And of course, increase your conversion rates. I should note I didn’t make this up, it’s a tried and true conversion rate strategy. But one we use here for clients. Here’s how this works: in order to…
AdWords vs. AdSense: All Questions Answered
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
What I’ve Learned – Financial Services Marketing Tips That REALLY Work
Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, we’ll look at…
Ignite Visibility to Host Comprehensive Free Webinar All About Voice Search
The digital marketing firm’s CEO John Lincoln partners with industry experts to teach brands how to capitalize on voice search for marketing. Sign up now to secure your spot at this can’t-miss event. On May 2, leading industry experts in digital marketing and e-commerce will come together for an event you won’t want to miss….
Building a Passion-Based Business with Lori Taylor of The Produce Moms
In this edition of the Ignite University Podcast, John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms. Learn how Lori has built a passion-based business that helps people around the world through fresh produce. What You Will Learn Why passion is needed in business How to align your life goals with your…
(Alert) These 8 Twitter Analytics Metrics Spell YOUR Success
Twitter Analytics help you understand how the content you share on the platform is working for your business. But you have to know these key metrics and Twitter Analytics tools, otherwise it’s worthless. In this post, I’ll dive into the most important ones. In this article, you’ll learn: How to access Twitter analytics Which metrics…
8 Hotel Marketing Company Hacks Proven To Boost Bookings
To keep up, hotels must employ a variety of strategies that increase visibility and position them as the best available choice to consumers. Here are eight strategies your hotel marketing company should be using. 1. Get Your Website in Order Your website is an extension of your hotel brand. It should be informative, attractive, and…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…