In this episode of the Ignite University podcast, John Lincoln interviews Entrepreneur, Connector and Online Influencer John Rampton on his rise as an influencer, how he scales businesses, and why he takes pride in being a Connector.
Listen to the Podcast:
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John Rampton is an Entrepreneur, Connector and Online Influencer who runs multiple businesses, and is currently ranked no. 2 on Entrepreneur’s list of the Top 50 Online Influencers in the World.
Recently, he sat down with Ignite’s John Lincoln to tell his story.
As a serial entrepreneur, John as his hands in all kinds of businesses, from a calendar app startup to a healthy food company.
In the interview, he gives his tips for managing and growing multiple businesses at once, and why knowing your own limits and having the right team in place is key to success.
But it isn’t all business.
Part of what makes John Rampton’s rise to success so interesting is how he got there in the first place. Far from your typical entrepreneur story, John was put on the path after a traumatic injury lead him from sales to online marketing.
Furthermore, it drove him to realize his true passion: helping people.
Beyond the obvious benefits of helping others, John also reveals how helping people can, eventually, lead to a multi-million relationship.
Also in the interview, John discusses the current state of digital marketing and the innovations and strategies he’s most excited about. As most marketers know, it’s becoming harder than ever to stand out in an online space. According to John Rampton, that may not be such a bad thing.
Why? Because though the space may be crowded, those looking for quick fixes and easy wins will ultimately still fall behind, leaving room for the true experts to rise to the top. As competition continues to rise, those experts – those who have put in the time and effort to get results the right way – will still cut through the clutter.
And, contrary to popular belief, John reveals why he thinks it’s better to become a marketing generalist rather than a specialist in today’s marketing landscape.
Beyond that, Rampton weighs in on what he believes is the best marketing mix, and discusses some of the specific digital marketing techniques he uses to generate traffic and revenue.
For all that and more, listen to the full podcast. This is one interview you don’t want to miss.