Ignite recently had the opportunity to work with a longstanding client as they attempted a new goal: breaking into a new country. By the end of the year, that client’s traffic had increased over 600%. Here’s how we did it. Goals At the beginning of the year, we set KPIs to grow keywords in the…
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10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I’ll let you in on a little secret: there’s a good chance it doesn’t fit in at all. In this article, I’ll give you ten reasons you shouldn’t be using programmatic – and one reason you should. What You’ll Learn: 10 reasons you shouldn’t do programmatic: Your…
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
(Interview) Rand Fishkin’s Ultimate Redemption
In this interview with John Lincoln, Rand Fishkin covers his journey with Moz, his plan for SparkToro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption. Play on Stitcher, iTunes or…
Guide to Conversion Rate Optimization
If people are flocking to your website but not taking action, it may be time to revisit some conversion rate optimization best practices. In this article, I’ll go over what it takes to develop and implement a successful conversion rate optimization strategy in 2020. What We’ll Cover: What a conversion is How conversion rate is…
How to 10x the Reach of Your Content (With One Simple Content Strategy)
Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple…
Google I/O 2019: All the Highlights (And What They Mean to Marketers)
“We are moving from a company that helps you find answers to a company that helps you get things done.” That’s what Google CEO Sundar Pichai said at the annual Google I/O developer conference last week, which is routinely used to introduce the company’s latest “toys” to the world. This year was no exception. In…
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think…
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You’ll Learn: The benefits of chatbots, and…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…