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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

How to Use MailChimp: 7 Expert Hacks for Doubling Your Revenue

By John Lincoln

Wondering how to use MailChimp to double your revenue? MailChimp is probably the best-known player in the email automation game. But even those with years of experience with the platform probably don’t realize all the advanced features they’re missing.  In this article, Ignite’s Head of Email Marketing Dustin Baly goes over seven of his favorite hacks…

How to Advertise on Instagram: The No-Nonsense Guide to Quick Ad Creation

By John Lincoln

Want to know how to advertise on Instagram? You’re in luck! In this post, I’ll teach you the ins and outs of Instagram advertising. You will learn what it’s all about, how much it costs, and how to set it up, as well as get some examples of Instagram ads done right. What You’ll Learn:…

Hiring an SEO Consultant? 12 Things to Look For and 50 Questions to Ask

By John Lincoln

SEO is complicated. Hiring someone to help shouldn’t be. In this article, I’m listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You’ll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly…

Can You Optimize for Facebook Search? The Full Story on Facebook SEO

By John Lincoln

These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You’ll Learn: What Facebook search is Overview of different…

How to Recover from Bad Reviews

By John Lincoln

What do you do when your business is subject to bad reviews? You don’t panic. You breathe. And you read this checklist.  In it, I’ll show you how to recover from the dreaded bad reviews.  What You’ll Learn: The kinds of technology you’ll need to monitor and respond to bad reviews How to audit your…

Tamara Kitic Yarovoy Explains Advanced Account-Based Marketing for B2B

By John Lincoln

In the latest episode of Ignite University, Meltwater’s Senior Digital Marketing Manager Tamara Kitic Yarovoy discusses how account-based marketing works, digs into advanced strategies for delivering more value to the customer, and reveals how she stays current in the ever-changing world marketing.  Listen to the full episode:  Listen on Player.fm, Apple Podcasts, or Spotify….

Crush Your New Product Launch With These Simple Steps

By John Lincoln

Getting ready for a new product launch? You’ve come to the right place. Welcome to your guide to the perfect new product launch.  Product and Market Research For a New Product Launch Every great product starts with a great idea. So congratulations! If you’re here, you likely already have yours.   But before you jump into launching…

Social Proof: What it is and 20 Brands Who Got it Right

By John Lincoln

Social proof is a marketing phenomenon that, when used correctly, can work wonders for your brand.  In this article, we’ll take a look at what social proof is, why it’s such a winning tactic, and how different brands are incorporating it in their marketing.  What You’ll Learn: What social proof is How to use social…

1 Trick To Become An Influencer With Minimal Effort

By John Lincoln

Want to become an influencer? In this video, you’ll learn John Lincoln’s #1 trick to become an industry influencer with minimal effort. Watch the Video or Read the Full Article Below!  If you’re looking to become an influencer or subject expert in your niche, you’ve come to the right place. This is the exact…

Is Facebook Messenger Bot Marketing Worth The Trouble?

By John Lincoln

Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn’t mean they’re a good fit for every brand.  So, how do you know if they’re right for you? In this article, you’ll find out.  What You’ll Learn: Who should (and shouldn’t) use Facebook Messenger bots Who can use Facebook Messenger…

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