Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the…
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How Much Does Facebook Advertising Cost?
Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I’ll break it all down for you in this article. What We’ll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook advertising costs by industry…
Local Search Marketing Industry Study (2020)
We asked 500+ local searchers what they look for online. Here’s what we found out. In this industry study, Ignite Visibility surveyed over 500 internet users to gain insight into how they’re searching for local business, and what factors have the biggest impact on their decision to visit a local store. Key Takeaways: Only 6%…
Local SEO Agencies: 15 Strategies to Increase Traffic
If you want to use your website to reach people in your area, then you need to learn the strategies of Local SEO agencies. In this article, I’ll go over 15 strategies that most Local SEO agencies should be using. The Strategies We’ll Cover: Optimize your Google My Business page List your business on Bing…
How to Claim (And Use) Your Google Action in The Google Assistant Directory
Wondering how to claim your Google Action and use it to build your brand? You’re in the right place. In this article, I’ll walk you through how to claim your Action in the Google Directory, as well as give you some pointers on building and promoting the perfect Action for your brand. What We’ll Cover:…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
SEO in 2020: How to Prepare for Major Disruption
SEO is making a major shift going into 2020. With schema.org, Google Actions and increased competition, you need to have a cutting edge SEO strategy. Today, I’m going to give the most important strategies for SEO going into 2020. What We’ll Cover: Content marketing (at scale) Page speed Refresh or rewrite old content A…
November 2019 Google Update Confirmed
Google’s done it again. The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact. Here’s what we know so far. Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it’s officially been confirmed as a Google Local Update. This…
How to Find the Most Effective Twitter Hashtags for Your Campaigns
Still struggling with how to find (and use) Twitter hashtags? I’ve got you covered. In this article, I’ll go over some of the best ways to tap into the power of the trending hashtag—and why you need to take this 2007 concept more seriously going into 2020. What We’ll Cover: How to choose the most…