In case you missed the news, the rollout of the new update started at 1PM on December 3rd. Here’s the announcement from Google: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains…
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How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…
WWW vs. Non-WWW: Which One Is Better for SEO?
Is www or non-www better for SEO? Short answer: In most cases, it doesn’t make a huge difference either way to the search engines. But there’s more to the story. For most people, the www vs. non-www difference doesn’t really mean anything. For SEO specialists and web designers, however, those three additional letters do bear…
Jason White, Chief Marketing Officer at Curaleaf (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Jason White, Chief Marketing Officer at Curaleaf, a provider of cannabis products. Ignite Visibility applauds White and the Curaleaf team for the growth of the company’s stock price during the past several months. On March 16, Curaleaf’s stock price stood at $2.79 per share….
Is Your Mobile Site Ready for Google’s Core Web Vitals? – Ignite Friday
This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record. Here’s what happened this week in digital marketing. Google: We Combine Conflicting Hreflang Signals From HTML and Sitemaps So what happens when your sitemap’s hreflang…
SEO Webinar: 54 Minute SEO Webinar 2021
As marketers plan out their initiatives for the new year, SEO remains top-of-mind. If you’re looking to scale the ranks and dominate in searches, then this is the SEO webinar for you. Join key members of the Ignite Visibility and SEMRush teams as they walk through their winning strategies for getting ranked number one…
Amazon Just Saw the Biggest Holiday Shopping Spree in Its History
Amazon said it’s holiday shopping season has been the biggest in the company’s history. In a blog post published this morning, the e-commerce giant said that consumers started shopping early for gifts this year. Maybe that’s why Amazon pushed back it’s Prime Day from July to October. This year’s Prime Day marked the start of…
Leslie Ferraro, Chief Marketing Officer at Hershey Entertainment & Resorts
In this edition of Marketer of the Week, Ignite Visibility spotlights Leslie Ferraro, Chief Marketing Officer at Hershey Entertainment & Resorts. Ignite Visibility applauds her and the Hershey team for adopting state-of-the-art technology to keep people safe at its entertainment venues. As a result of the company’s partnership with security company Evolv Technology, Hershey stands…
The 20 Biggest SEO Mistakes Hurting Your Rankings
SEO isn’t easy, and even the pros still make mistakes. Unfortunately, those mistakes could cost you–big time. Considering that 67% of clicks go to just the first five results on a SERP, you’ll want to take this practice seriously — no ifs, and’s, or fluff about it. In this article, I’m covering some of the…
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the interview….