I always find it interesting when a major website rebrands. Especially a website as large as Odesk. For those of you who don’t know, Odesk is one of the largest websites for outsourcing and has recently became Upwork. In this post, I cover a couple things I noticed from a SEO perceptive. Keep in mind,…
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11 Modern SEO Strategies for Lead Generation Websites
You and I want your website to rank well for targeted terms. However, what a lot of people lose focus on, is all the other properties ranking that surround your search terms (branded and non-branded). These other properties, in some cases, are even more important than ranking for your keywords. Why? Well, online consumers are…
8 CRO Questions to Ask about your Landing Page
Your website landing pages are your most important online assets for conversions. They are literally the online version of you going to a sales presentation and trying to sell your service. What is unique about landing pages though, is that they need to appear to wide range of users, delivering a message, design and conversion…
How to Spot if Your SEO Company is Black Hat
Black hat SEO is when an SEO company uses strategies outside of Google’s guidelines. This is often really enticing for SEO companies because it is much easier to get rankings this way. However, the issue is, the rankings only last for the short term. After doing SEO for a good amount of time, I can…
Duck Duck Go SEO, a Deep Look at the Search Engine
Duck Duck Go has been growing its daily searches exponentially. Just take a look at this chart. In this post, we take a look at Duck Duck Go. Duck Duck Go Lists One of the first things that is interesting to note about Duck Duck Go is their lists. Arranged alphabetically, these lists are essentially…
13 Places to Sell Online That You Should Know
Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and…
Where is Matt Cutts? – SEO Industry Comic Book
Enjoy this creative comic book about the SEO industry. In particular, Mr. Matt Cutts, who is nowhere to be found. But also featuring Neil Patel, Rand Fishkin, Danny Sullivan, Barry Schwartz and John Mueller. Where is Matt Cutts? SEO Industry Comic Book Click Image to Enlarge Where is Matt Cutts? – SEO Comic Book – An…
How to Stay on Top of News Feeds with the New Facebook Algorithm Update
Last week, Facebook announced an update to the News Feed algorithm, which now considers how long users spend reading specific content to generate more relevant results. Although the algorithm update won’t necessarily take into account the number of seconds spent reading specific content, it will look at the time comparison users spend reading similar content….
Why Multichannel Funnels and Attribution Modeling are Important to Marketing
Google Analytics is an incredibly powerful tool for marketers. That is why I love teaching about Google Analytics, along with all the other top web analytics tools, at UCSD Extension. However, one thing that often surprises me is the lack of use of the multichannel funnel and attribution modeling reports in marketing. Marketers have been…
What You Need to Know about SEO for New Websites
There are over 968 million websites online and from 2013 to to 2014 the number of websites online jumped 44%. that is an additional 590 million sites! So when it comes to ranking new websites, along with the older more established domains, search engines have a bit of a situation. SEO professionals generally like to…