This week: Google wants you to stop optimizing your site for RankBrain, Snapchat is making advertising easier, and wait until you hear about what MailChimp is offering for free. Snapchat Rolls Out Self-Serve Ad Platform Advertisers who are targeting millennials, rejoice! Snapchat Ad Manager will officially go live next month. It will include all…
Search Results for:
DigiBuzz: Paid Search Increases, and Social Platforms Grow
This week: Mobile continues to make gains in digital ad spend, Bing Ads has a new feature for online marketers, and wait until you find out what Pinterest is eliminating. Here’s what happened in digital marketing this week. Survey: Almost a Third of Amazon Sellers Will Expand to Walmart This Year According to a recent…
Two New Ad Types You Should Be Implementing
This week: More evidence that social proof is important, Google adds an important new feature to GMB, and wait until you hear how many manual action penalties Google dispensed last year. Here’s what happened this week in digital marketing. Google Releases Automated “Smart” Campaigns for Display Ads Google is releasing a new Smart display campaign…
How to Capture More Emails Using Your Top Posts
In this post, we teach you how to grow your email list by determining your top posts and setting up an advanced email capture strategy. This is one actionable strategy you should focus on this year. Sometimes, you can use what you already have to grow your business. You don’t need to buy anything new,…
Old SEO Myths Busted | Digital Marketing Buzz
This week: Twitter launches a creative new branding feature, Facebook helps out publishers who use Instant Articles, and there’s a new way to submit URLs to Google. Here’s what happened this week in Digital Marketing. Facebook Adds Email Sign-Up and Page Like Buttons to Instant Articles Facebook’s Instant Articles are a great way for publishers…
How to Diagnose a Drop in SEO Traffic
In this post, John Lincoln teaches you how to diagnose a drop in website traffic fast. When you see a significant drop in SEO traffic, most people start to worry. Their mind starts racing and they automatically dive into every analysis tool in the arsenal. Wouldn’t it be nice if you had a more systematic,…
Google Mobile-First Update: A Checklist to Prepare for Success
The Google Mobile-First update is coming fast! Watch a video and/or read everything you need to know about the update below. Google is moving towards a mobile-first index. Webmasters who don’t prepare their sites accordingly will soon discover that they’ll lose market share to competitors. Google Mobile-First Update (Watch A Video With John Lincoln)…
Google Made “a number” of Updates and Mobile-First is Coming Soon
This week: bad news about the mobile-first index, YouTube cracks the whip on creators who want to earn revenue, and there were other updates at the time Fred rolled out. Here’s what happened in digital marketing this week. YouTube Channels Must Now Have 10,000 Views to Earn Revenue Following some really bad press over the…
Google Personal Assistant Search Optimization (PASO) – Why It’s A Game Changer
If you have a featured snippet in Google (you rank #0) that is also used for personal assistant responses. Based on a recent study we did on Ignite Visibility, we are seeing our pages with personal assistant search optimization (PASO) and rich snippets are getting click-through rates that are 187% higher than the rest of the…
Facebook Video Takes on Youtube & Google
This week: Facebook launches a new ad format, mobile continues to dominate, and Google reconfirms something we’ve all known for a long time. Here’s what happened this week in digital marketing. Study: PPC Can’t Identify Winning Organic Titles Think that winning ad headlines will also work as winning titles for blog posts? Think again. According…