In this edition of Marketer of the Week, Ignite Visibility spotlights Audria Richmond, CEO of UnCloned Media LLC, a marketing and launch strategist.
Ignite Visibility applauds Richmond for her disruptive approach to marketing.
Audria Richmond
Audria Richmond attributes her success in marketing to her approach.
She focuses her efforts on “visual” elements that define a brand. In fact, she continues to leave her creative mark on brands from all over the world.
Bringing 10 years of graphic design experience to the table, Audria excels with her skills in Adobe Photoshop, Creative Suite, and Illustrator.
She has also worked as a fashion photographer, highlighting her keen eye for detail and passion to deliver top-notch work that never disappoints.
Selling Before It’s on Sale
Years ago, Richmond decided that the best approach to branding was to do away with “cookie-cutter” strategies.
Because what works for some people or businesses might not work for others.
Richmond demonstrates her marketing superpowers: she sells books before they even go on sale.
In a Forbes article titled “How to Make Five Figures From Your Book (Before It Even Hits the Shelves),” she shares some of her secrets to success, including how she earned $54,000 on a book before its release date.
For starters, she says to sell experiences, not books.
“I created a reader-centric menu of unique experiences that ranged from $19.99 to $2,500,” Richmond says. “I offered readers the option to pick their book cover color, buy ‘Bestie Bundles,’ or even purchase books as part of a ‘Mystery Box’ with dope products and all-access passes to virtual events, none of which were revealed until after purchase.”
Those Mystery Boxes, by the way, sold out. Twice.
Oh, and she raked in an additional $35k by offering those experiences.
She focuses on promoting her personal brand and now she’s a seven-figure marketing and launch strategist.
Taking a Cue From Kickstarter
Next, she learned from Kickstarter.
You’ve undoubtedly seen one or more Kickstarter campaigns in your life. The campaigns set goals for how much money they’ll raise.
Those goals are shared publicly.
And that’s what Richmond did. She set a goal for how many books she wanted to sell and got her followers excited about reaching that number.
“I leveraged social media to share major milestones as we raced towards the initial goal of selling 500 books by the book’s official release date of July 20, 2020,” she says.
She launched that pre-sale campaign on May 11. In just nine days she sold more than 200 copies.
That happened with the aid of brand evangelists who rallied to support. People were literally sharing their purchase receipts on Instagram.
Make the Wait Fun
When Richmond saw how excited people were about her upcoming book, she decided to keep the energy flowing by offering free workshops and resources.
“I wanted to do something extra special to not only show love for everyone who supported me, but to also take the marketing campaign up a notch,” she says. “I made an impromptu decision to open the digital doors to a pop-up Facebook group where we could party together. Guests are treated to free marketing challenges, appearances from me and other guest experts along with an all-access pass to UnCloned Con, my annual virtual conference that offers a half-day of non-stop teaching on the latest trends in marketing, branding, sales, social media, and tech.”
Wrapping It Up
Audria Richmond brings a fresh, and fun, perspective to marketing. You’d do well to follow her on social media.
I look forward to seeing how she influences the next generation of marketers.
