Nearly two years after the launch of Instagram Subscriptions, how are they working out, and are they worth it? The desire to monetize content isn’t something new, and this program from Instagram is a way for content creators to earn revenue. Let’s review how it works, if it’s worthwhile, and more insights on this social…
How to Use Instagram for Business: 13 Ways to Advertise on Instagram
Did you know Instagram users spend 33.1 minutes on the site every day? They use the site for inspiration, product discovery, and make purchases. So, how do you use Instagram for business? What We’ll Cover: Why You Need to Advertise on Instagram Benefits of Promoting a Business on Instagram How to Use Instagram for Business:…
Finding Influencers: Tips and Tools to Secure Partnership
The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
Instagram Timing: When is the Best Time to Post on Instagram?
Wondering when’s the best time to post on Instagram? It’s the million-dollar question, and the answer isn’t as straightforward as you might think. Here, we’ll take a closer look at how to perfectly time your Instagram posts whether you’re B2B or B2C. Times have changed since Instagram was a reverse-chronological feed. No longer does…
5 Easy & Engaging Instagram Reels Ideas for Business
Have you tried the Instagram Reel feature for your business page yet? This fun and engaging form of content is just what you need to build strong connections and establish your brand identity. We know it can be hard to get started with something new, so here are five easy Instagram reels ideas to get…
Instagram Live Events: Best Practices and Content Ideas
Reels are all the rage on Instagram. If you’re looking for an easy way to incorporate them into your strategy, look no further than live events. Here are 10 tips to help you get started. Best Practices for Instagram Live Ready to learn about the different ways to approach your next event? The following…
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…
How to Merge Instagram Accounts
What You’ll Learn: Why You Should Merge Instagram Accounts How to Merge Instagram Accounts How to Update Your Followers What to Do With Your Old Account If You Should Run Ads So, you need to merge Instagram accounts but you’re not sure what to do? No worries. I’ll walk you through it in this guide….
Instagram May Require That Sites Get Permission to Embed Photos
Sorry to begin your week with some bad news, but here goes… Instagram recently issued a statement saying that you might need permission from Instagram users before embedding their photos. If you fail to get permission, you could be subject to a copyright lawsuit. Instagram User vs. Newsweek Not too long ago, Newsweek reached out…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much influencer marketing really costs? To answer that, you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. What We’ll Cover: Is influencer marketing ever free? Factors that influence costs: Social…