JSON-LD is a linked data format that can help optimize a website’s structured data, which helps search engines classify and understand content, and can help pages rank for traditional and AI search results in combination with other key SEO elements. In this post, Keely McGroarty, SEO Strategist, explains JSON-LD, why it’s important, how to add…
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A single ad rarely closes the sale on its own. Usually, several marketing touchpoints work together to get there. With proper credit allocation, marketers can identify which interactions actually drive conversions and which ones stall the journey, sharpening the campaign decisions that follow. In this blog, Rochelle O’Neil, Paid Media Strategist, breaks down what multi-touch…
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Netflix advertising gives brands access to premium streaming inventory through Netflix Ads Suite and approved programmatic partners. The opportunity is larger and more measurable than it was at launch, but the right buying path, creative, targeting, and KPI plan still determine whether the investment works. In this guide, Scott McCutchan, Sr. Director of Franchise Paid…
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It’s one thing to drive traffic to your site. It’s another to convert that traffic into customers. That’s the whole point of conversion rate optimization (CRO). Instead of thinking of it as chasing more form fills or higher traffic numbers, frame it as improving the outcomes that actually move your business forward. In this ultimate…
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Your corporate marketing reports might look fantastic, with impressions up and Cost Per Lead (CPL) trending down. But ask yourself: is every single one of your locations actually feeling that growth at the cash register? Customer acquisition costs across major digital channels have spiked by roughly 60% in recent years, meaning wasted spend at just…
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