Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
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What is a Good Click Through Rate? Average CTRs for 2024
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What is a…
Read This Week’s Digital Marketing News Updates
News 4/15/2024 to 4/19/2024 This week: Walmart is losing market share in the ecommerce world, meta-advertising costs are on the rise, and there’s a new king of smartphone market share. Here’s what happened this week in digital marketing: 1. Consumers Changed Shopping Habits in Q1 2024 Overall, ⅓ of consumer online spending decreased over Q1. …
What You Need to Know About AI-Generated Content for SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes
Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
How to Rank for Local SEO “Near Me” Searches (10 Strategies)
Did you know local and organic searches account for 69% of digital traffic? Those searchers often contain the “near me” tag as searchers seek solutions nearby. In this blog, VP of SEO, Jen Cornwell, will describe what “near me” searches are and how you rank for them. What You’ll Learn What You Need to Know…
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Are Meta Advantage+ Shopping Campaigns Right For Your Business?
Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…