Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…
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Ginger Woolridge, Head of Growth, Lightyear – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance and quickly climbed…
2021 Guide to the Best WordPress SEO Plugins
Whether you have a niche blog or a budding e-commerce site, good SEO is a must. Running a successful WordPress website can be an intimidating process that most would rather leave to the experts. Fortunately, there are plenty of simple SEO plugin options to give you the edge over your competitors, even if you’re not…
How to Get Easy Google Traffic With Almost No Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…
Digital Marketing Ad Spend Study (2021 – 2023)
San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are planning to spend the bulk of their marketing dollars over the next two years. Key takeaways from the study include: The…
Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy. Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students. Ilana Parker Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and Communication Studies. She…
Titlepocalypse: The Latest on Google’s Title Tag Update – Ignite Friday
This week: Titlepocalypse is here, LinkedIn ends Stories, and TikTok makes it easier to promote your videos. Here’s what happened this week in digital marketing. LinkedIn Ending Stories Here’s a switch: a social media company is eliminating Stories. On September 30, LinkedIn will officially remove its Stories feature. Apparently, Stories aren’t very successful on the…
Justin Boatman, SVP Marketing, Riskalyze – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Justin Boatman, SVP of Marketing at Riskalyze. Ignite Visibility applauds Justin Boatman for being an impressive innovator who is changing the wealth tech marketing industry. Justin Boatman California-based Justin Boatman is a force to be reckoned with in the marketing industry. A strategic communicator,…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
Archana Agrawal, Chief Marketing Officer, Airtable – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Archana Agrawal, Chief Marketing Officer at Airtable. Ignite Visibility applauds her and the Airtable team for democratizing software development so that business leaders can quickly build the tools that fit their needs. Archana Agrawal Archana Agrawal started with Airtable as CMO about a year…