It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You’ve probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT…
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Janine Pelosi, Chief Marketing Officer at Zoom – Ignite Marketer of the Week
This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than…
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …
Morgan Flatley, Global Chief Marketing Officer at McDonald’s – Ignite Marketer of the Week
This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales surpassed $18 billion in 2021. That kind…
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Turn 2021 Social Media Trends into a Social Media Strategy for 2022
The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them…
Stephanie McMahon, Chief Brand Officer at World Wrestling Entertainment (WWE) – Ignite Marketer of the Week
This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 million. That kind of success doesn’t…
Ashley Cianci, Director of Demand Generation at PerformLine – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ashley Cianci, Director of Demand Generation at PerformLine, a compliance technology company headquartered in Morristown, New Jersey. Ignite Visibility applauds Ashley Cianci for her passion for innovative marketing and her success in developing a brand identity and increasing demand generation, brand awareness, and revenue…
How to Write Memorable Digital Ads for Increased Visibility and Conversions
When it comes to the modern days of promotion, competing with noise is just part of the game. In the endless sea of blogs, pop-ups, banner ads, search ads, side-scrolling and carousel ads, and branded videos ads, it’s easy for a brand to be overlooked or flat-out ignored when their digital content and advertising doesn’t…
Cole Bubenik, Content Marketer at RoundUp App – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Cole Bubenik, content marketer at RoundUp App. Ignite applauds Bubenik for his creativity and inspired work. He holds a commitment to high-quality, innovative content marketing strategy and production. Cole Bubenik Coke Bubenik is a content marketer and freelance illustrator. He’s a creative professional living…