This week, we spotlight Ann Lewnes. She’s the Chief Marketing Officer at Adobe. Lewnes also serves as Executive Vice President, Corporate Strategy and Development for the company. We’d like to congratulate Ann Lewnes and the Adobe team for an outstanding Q1 2022 performance. Adobe hauled in a record revenue of $4.26 billion. That’s a 9%…
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Content Brief: The Complete Recipe For Killer Copy
Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
Chris Capossela, Chief Marketing Officer at Microsoft – Ignite Marketer of the Week
This week, we spotlight Chris Capossela. He’s the Chief Marketing Officer at Microsoft. We’d like to congratulate Chris Capossela and the entire Microsoft team on an outstanding Q2 2022 performance. Revenue came in at $51.7 billion. That’s up by 20%. Operating income reached $22.2 billion. That’s up 24%. Microsoft also delivered within individual lines of…
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group
This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
Facebook Lead Ads: Your Next Critical Lead Generation Strategy
There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run ads on Facebook, it’s difficult to pinpoint which customers are specifically interested in the products and services you provide. This gap (between what you offer and who’s actually interested) leads to wasted ad dollars…
Marisa Thalberg, EVP & Chief Brand and Marketing Officer at Lowe’s – Ignite Marketer of the Week
This week, we spotlight Marisa Thalberg. She’s the EVP & Chief Brand and Marketing Officer at Lowe’s Companies, Inc. We’d like to congratulate Marisa Thalberg and the Lowe’s team for an outstanding fourth quarter. The company reported net earnings of $1.2 billion. That’s up from $978 million for the same quarter a year ago. Additionally,…
TikTok Business Marketing: How to Get TikTok Followers
What We’ll Cover: What is TikTok? An Overview of the TikTok Platform What Kinds of Brands Should Use TikTok? TikTok Marketing Strategies in Action How to Get TikTok Followers Influencer Marketing on TikTok Advertising on TikTok What is TikTok? TikTok is the fastest-growing social app on the market. Since its launch in 2016, it’s…
Eric Lempel, Senior Vice President of Marketing & Head of Playstation Network – Ignite Marketer of the Week
This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
Marc Pritchard, Chief Brand Officer at Procter & Gamble – Ignite Marketer of the Week
This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible for P&G’s brand building…
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard – Ignite Marketer of the Week
This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top 5 Most Influential…