In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy.
Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments.
Logan Freedman
Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy.
During his seven-month tenure with the company, Freedman created a content department that includes guest-posting outreach. He also leads a team of writers who produce 10x content that increases domain authority.
In case you’re unfamiliar with 10x content, it’s content that’s 10 times better than similar content (usually content that ranks for the same keywords) on other websites. The whole idea behind 10x content is to outrank competitors with blog posts and articles that include more detail and resonate better with the target audience.
And by increasing domain authority, the website ranks better for a broad set of keywords related to the payment recovery industry.
But Freedman does quite a bit more than content marketing for Gravy. He also creates marketing materials that improve sales and conversions.
In other words, Freedman knows “old school” marketing as well.
Additionally, he leads brand strategy and pricing for Gravy. Thus far, his efforts have led to an annual contract value (ACV) lift of more than 10%.
Remember: he’s only been with the company for seven months.
Finally, Freedman directed four separate video ads that increased brand awareness.
Gravy
Gravy offers financial services to clients to help return lost revenue.
They specialize in rational and personalized customer retention by removing the pain of failed revenue.
Thanks to Freedman’s marketing strategies, this company can continue to use a human-to-human approach, built around the client and their brands.
They aim to eliminate customer pain points for clients who run businesses that rely on recurring payments.
Gravy specializes in payment recovery, churn, failed payments, customer engagement, subscription management, recurring payments and billing.
Powered by people and amplified by technology, they serve clients such as nonprofits, subscription boxes, and even course creators.
LawnStarter
Before working for Gravy, Freedman spent about 16 months at LawnStarter, a company that makes it easy for homeowners to hire lawn care professionals.
While there, he ramped up the company’s content marketing game just like he’s doing now for Gravy.
And, once again, he increased the website’s organic ranking while improving domain authority.
His efforts there paid off big time, by the way. LawnStarter earned 754 new media mentions in 2019.
The company also saw a better than 50% increase in conversion rates.
And website traffic increased by 75%.
Additionally, Freedman created what he calls the “go-to market playbook” for future product launches. That playbook includes a social media strategy coupled with content marketing.
Freedman also created a new marketing strategy that involves incorporating media contacts in the sales process.
Career Accomplishments
Here are some of Freedman’s career accomplishments:
- Keynote speaker at 2017 WPP Global Retail Summit for Content Marketing Strategy
- Coordinating multiple fundraising announcements, including pick-ups at Crunchbase and TechCrunch
- Full creative execution and direction of animated and live shot commercials
- Creating and leading a content team that produced over $3 million in revenue
- Co-founded and grew a YouTube Channel to 10K followers in just a year
- Wrote and published an Amazon Best Seller novel
Additionally, the person who recommended Freedman as Marketer of the Week had this to say about him: “He has taught me more than any other manager I have worked with, acting more like a mentor/leader.”
Also, Freedman’s work has been featured in well-known publications like Forbes, Vice, Rolling Stone, Maxim, Newsweek, USA Today, Yahoo, and Huffington Post.
Simply put: he knows how to get the word out about any brand.
Wrapping It Up
If you’re interested in learning more about how to succeed with content marketing, you can’t pick a better mentor than Logan Freedman. His track record speaks for itself.
I look forward to seeing where he takes the Gravy brand from here.
