Amber Gallegos is the Director of Content at Ignite Visibility. She has a passion for words and engaging storytelling that drives her to find new and creative ways to execute successful content strategies. She began her career as a reporter after graduating from the University of Arizona with a degree in journalism and has spent the last eight years in advertising and digital marketing focusing recently on SEO and CRO. A wordsmith at heart, her experience spans industries ranging from hospitality and tourism to consumer packaged goods, education, and ecommerce.

A native of Tucson, Arizona, Amber still lives in her hometown and enjoys exploring the beauty of the Sonoran Desert in her free time. She’s also known to make a playlist for every occasion, get obsessive over jigsaw puzzles, and take too many pictures of her daughter and cat.