By now, you’ve probably heard of TikTok, even if you’re not quite sure what, exactly, it is. The platform began beta testing in-feed ads last year and in late 2019, released a few new formats like branded lenses and brand takeovers. TikTok’s decision to allow brands to advertise on the platform proves that the youth-oriented…
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
BuyAutoParts.com is an auto parts ecommerce retailer based in San Diego, California. They specialize in automotive repair parts, automotive accessories, and performance parts.
Case Study: Love is in the Hair Viral Campaign
Wigs by Patti’s Pearls is a boutique website geared towards women with cancer as well as the hair challenged. The Challenge The client wanted to bring more exposure to the e-commerce business and expand their brand. Additionally, the client wanted to recognize the beautiful women and raise awareness of hair loss and its affects. The…
How to Successfully Market Your Business on Instagram
A photo on Instagram is now worth a thousand likes. Instagram is dominating the social media arena when it comes to engagement. It boasts more than 200 million users and according to a study by Forrester, Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter….
9 Basic Social Media Tips for Nonprofits
Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow…
How Internet Marketers Do Valentine’s Day
Oh Valentine’s Day, it’s the time to celebrate with that special someone in your life. While flowers and chocolates are still common go-to gifts, Internet users continue to get more and more creative online when it comes to this showy holiday. Valentine’s Day now not only exists as a day for romance and couples, but…
How to Win with Viral Branded Videos
Viral videos can often be a huge boost in success for brands trying to reach the top. While television commercials and other forms of advertising are still effective, videos on YouTube, Vimeo or other sharing platforms can increase brand presence even more. The good news is that viral videos are not just for big brands….
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…
Why Hashtags are Stupid #JimmyFallon #JustinTimberlake
Don’t let this title fool you, we love hashtags. But as with anything, we also laugh at people who might take them too far. We have all see it. So enjoy this video with Justin Timberlake and Jimmy Fallon, as they hate on hashtags. Why Hashtags are Stupid #JimmyFallon #JustinTimberlake