Viral videos can often be a huge boost in success for brands trying to reach the top. While television commercials and other forms of advertising are still effective, videos on YouTube, Vimeo or other sharing platforms can increase brand presence even more.
The good news is that viral videos are not just for big brands. Any brand, large or small, can create innovative, interesting content that viewers can’t help but share. In even better news, there is no particular format or approach that you must follow to achieve success.
Despite there not being a particular formula for finding video sharing success, there are a few different approaches you can take to create a dynamic video. Videos that are over-the-top and hilarious do very well. However, it’s important to avoid anything that is potentially offensive and to keep in mind who your audience is. If you choose the funny route for a brand video, keep in mind who will be watching it and try to have the video appeal to as large a group as possible.
If you’d like to avoid making a comedic video, you can always appeal to your viewers’ emotions with something that tugs at the heartstrings, create content that is just plain clever or include truly talented individuals in your videos that will blow your audience’s mind. See the examples below to get ideas on how larger brands stay at the forefront of their audience’s minds.
Viral Videos from Big Brands
Delta Airlines recently released a new in-flight safety video, which featured popular 1980s characters and fads. It was released on Delta’s YouTube channel on January 28th and has gained over 780,000 views in two days, compared to approximately 300,000 views total for a past safety video. Because the video is not a commercial, it is gaining popularity simply from social sharing. The use of humor and ability to relate to 80s trends is helping Delta explode with shares. Virgin America also released a video last year that took social media by storm.
Viral Videos from Small Brands
Big brands aren’t the only ones who can have success with video sharing. Recently, more and more start-ups and small businesses have engaged with their audiences via viral videos. GoldieBlox released a video last year featuring a remake of the Beastie Boys’ song “Girls.” After some legal issues, the company had to remove the lyrics of the song, but the video still has more than 1,500,000 views.
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