When working to maximize profitability and customer lifetime value, while keeping your clients consistently happy, client relationship management is crucial. Knowing how to build relationships with clients the right way can help you keep your clients returning to you and boost your brand’s overall reputation.Fostering client relations and setting clear expectations are key in building…
Loyalty Programs: How to Build Your Own, Best Practices, and Examples
It’s no secret that now consumers are more cost-conscious than ever. In this blog, John Lincoln, a digital marketing expert, will explain what a loyalty program is and how to create one that will consistently keep your customers coming back for more. What You’ll Learn: What is a Loyalty Program? 6 Types of Rewards and…
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better,…
The 10 Best Review Generation Platforms for Your Business
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I’ll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop Yotpo ReviewInc Trustpilot Before we dive…
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That’s why we’ve gathered answers to the most common questions you might have about ADA compliance and how to…
9 Smart Ways to Boost E-commerce Reviews for SEO and Customers
The more reviews, the better! They help SEO, they help customers make buying decisions and they are key to the success of e-commerce sites. It’s this simple: without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and if they don’t see any, they’ll be sure to bounce out of…
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star…