Before you go running ads your competitors terms, it is a good idea to understand the big picture. Here is what you need to know. What You’ll Learn: What is branded term bidding Why you should bid on branded terms Pros and cons of competitor targeting Best practices for bidding on competitor branded terms How…
How to Maximize Your Online Advertising Dollars
In search of the perfect digital advertising strategy? It may seem like a mythical unicorn, but it does exist. You need to learn how to use audiences, create effective ad sequences, and build better landing pages that convert traffic. You need strong content for every stage of the funnel. In the video and blog below,…
Boosted Facebook Posts vs. Facebook Ads: When Should You Use Each?
What You’ll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels with…
How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We’ll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all Facebook ad types…
How to Measure Brand Lift from Paid Media
Any ol’ marketer can spend a year’s revenue on paid media only to find out it’s done naught for your brand. How do you keep this from happening? By learning how to measure brand lift from paid media so you can make smarter, more tactical marketing decisions. What We’ll Cover: The objective of brand lift…
Click Fraud: Is It Eating Into Your Digital Ad Budget?
It’s hard to imagine that just decades ago, PPC advertising was still in its infancy. While it’s come a long way since 2002, click fraud has become a major cause for concern for many pay-per-click (PPC) practitioners. In this guide, we’ll look at what click fraud is, how to spot it, and how you can…
CHEQ PPC: How It Protects Against Paid Search and Social Click Fraud
Ad fraud prevention firm CHEQ recently expanded its verification solutions to include protection for PPC campaigns with CHEQ PPC. The tool now supports both paid social and paid search advertising. In this article, I’ll go over the new features. The Problem with Click Fraud According to the folks at CHEQ, click fraud is on the…
Google Countdown Timer Ads
It’s safe to say that customization is one of the main drivers of marketing success in 2020. And luckily, rapidly advancing technology has allowed marketers to create much more personalized experiences across various channels and buying stages. Google Ads offers some incredible tools that give advertisers the ability to easily tailor the messaging of ads…
Facebook Automated Ads: Your One-Stop Guide
Keeping your finger on the pulse of social media is no easy feat these days. With so many new releases and upgrades to keep track of, some of them can slip right past us. But there’s no doubt that one of the most exciting developments that have come about in the past few years has…
How to Spy On Your Competitor’s PPC Keywords & Strategy
With the right roadmap, a little investment, and some strategic research, you can reverse engineer your competitors’ most successful PPC strategies. In this article, I’ll share some tips for ethically engaging in some PPC espionage that can take your paid ads game to the next level. What You’ll Learn: The importance of competitive keyword analyses…