There’s been a lot of changes in digital marketing over the past year – which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question…
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
24 SEO Tests You Must Try to Skyrocket Your Performance
By now, you already know about the importance of running SEO tests. They help you determine effective strategies, eliminate wasteful spending, and uncover new opportunities. But there are countless different types of SEO tests that you can run. Which ones are right for your business? In this article, I’ll answer that question by covering 24…
The Top 5 Mistakes Most Marketing Companies Make
If you want your marketing company to succeed, then you should be learning from the mistakes of others. In this article, I’ll go over some of the most common mistakes that I see marketing companies make. Your assignment? Don’t repeat these mistakes. Marketing Company Mistake #1: They Don’t Do Realistic Project Projections I get it….
10 Marketing Skills You Should Add to Your Repertoire This Year
Are you trying to sell a product or service? If so, then you need to develop some marketing skills. In this article, I’ll go over several marketing skills and explain why they’re an essential part of a successful business strategy. Marketing is just like anything else: it’s a learned discipline. You need to study it,…
Internet Marketing Strategies You’re Not Doing That Could Give You a Big Return
Ready to take your company to the next level? If so, then it’s time to look at some new Internet marketing strategies. You’re probably already doing a lot of things right. Now, it’s time to uncover a few of the not-so-well-known techniques that can boost your bottom line and improve your ROI. That will help…
New Reports and Big Changes to Facebook Algorithm (Again)
This week: Instagram allows users to follow hashtags, Google Analytics is releasing some new reports, and Facebook is testing pre-roll ads. Here’s what happened this week in digital marketing. Google Analytics Releasing User-Focused Reporting Google Analytics is releasing 4 new reports that will offer further insight into user journeys. The first report looks strikingly similar…
New Character Limits, Knowledge Panels and Links Passing Rank
This week: Twitter doubles its character limit, publishers get their own knowledge panels, and JavaScript links pass rank, too. Here’s what happened this week in digital marketing. Twitter Doubles Character Limit to 280 Once upon a time, Twitter limited you to 140 characters per tweet. Now, that limit has been doubled. This past week, Twitter…
6 Important New Google Programs That Will Improve Your Conversions And Analytics
Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But…
Facebook Makes Some New Changes & More
This week: Snapchat is still a hit with teens, Facebook has some new targeting options, and wait until you hear about Amazon Prime user growth. Here’s what happened this week in digital marketing. Facebook Launches Explore Feed on Desktop to Boost Post Visibility Sick of your Facebook posts not showing up in the newsfeeds of…