To keep up, hotels must employ a variety of strategies that increase visibility and position them as the best available choice to consumers. Here are eight strategies your hotel marketing company should be using. 1. Get Your Website in Order Your website is an extension of your hotel brand. It should be informative, attractive, and…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It’s in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business…
29 Black Hat SEO Tactics (How To Fight Them)
Updated 3/30/2021 In many ways, search engine optimization, or SEO, can feel like a moving target. Are you curious about the dark side of SEO? We call it black hat, and as you can guess, it’s not recommended by Google and straight lace marketers alike. However, doing so could land your website in hot water…
5 (Proven) Steps Hit Your Digital Marketing Goals In 2019
Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full…
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
What Is A SWOT Analysis? How-To, Video & Template
Want a better way to evaluate your business? Look no further than the SWOT analysis. In this article, I’ll walk you through what a SWOT analysis is, how to conduct a SWOT analysis and a template to get you started! What You’ll Learn: What is a SWOT analysis? When you should use one How…
Search Engine Optimization in 2021(Updated Strategies That Will Win)
Search engine optimization best practices are always evolving, and this year is no different. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2021. This year, it’s all about: An amendable user experience Creating a ton of high-quality content Mobile ready and fast page speed Acquiring links…
6 Powerful Gmail Remarketing Strategies Proven To Work
No one can deny how powerful email is when it comes to marketing. Similarly, remarketing is an incredibly powerful strategy in its own right. Put the two together? And you have an incredible way to engage a highly targeted, relevant audience. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over six strategies that…