When it comes to developing a good advertising strategy, one word stands out: targeting. If you don’t target your ads to people in your market, you’re likely to limit your return on investment (ROI). In fact, you’ll probably lose money. Fortunately, Facebook gives you plenty of great options when it comes to targeting your ads….

If you’re a brick-and-mortar business owner with multiple locations, you can use Facebook to drive foot traffic to your stores. How? With an advertising option on Facebook that doesn’t get much fanfare: a Store Visit ad. In this article, we’ll go over what you need to know about running an effective Facebook ad campaign that…

Almost every business has potential to sell on Facebook. But most do it totally wrong. Today, we talk about why you need a funnel to really sell on Facebook like a pro. There are 2 billion active monthly users on Facebook. Chances are pretty good that some of those people are in your target market….