One of the main elements that will make or break a website is the structure of a website, also known as website architecture. This foundation establishes how developers and designers will organize as well as how users will navigate the website, with good architecture optimizing the user experience while helping search engine bots crawl and…
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To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…
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The 2025 holiday season is expected to be more competitive than ever, making Black Friday/Cyber Monday (BFCM) the defining moment for many ecommerce brands. With shoppers eager for deals and brands vying for attention, having an airtight email and SMS marketing strategy is essential. In this blog, Anthony Gonzalez, Lifecycle and Email Marketing Manager explore…
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With such a large selection of customer communication platforms available, it can be difficult to pin down the perfect one for your business. However, two of the most popular options include Iterable and Braze, both of which come with many features to help you effectively engage and connect with your customers. In this blog, Lucas…
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In marketing, there are two primary paradigms: Business-to-business (B2B) and business-to-consumer (B2C) marketing. Knowing the differences between B2B vs. B2C marketing, along with where they converge in today’s landscape, can help you develop a strategy effectively targeting either or both markets. In this blog, Cooper Anderson, our Director of Sales, will discuss B2B marketing vs….
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