Google rolled out a pretty big algorithm update to their local search rankings as of last night. Currently there are not many details to analyze just yet, however it is known that the change has made a significant impact on local search. Ranking changes for local businesses, whether for better or worse, have been widely…
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Instagram Attempts to Crush Snapchat with Possible Competitor
The social media world has spoken. Screenshots of a possible new Snapchat-like app are now surfacing from a small number of Android users. What is Bolt? Bolt, a supposed new app created by Instagram, is said to be “one tap photo messaging,” which sounds a lot like our good friend, Snapchat. The notification appeared at…
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Business Guide to Choosing an SEO Company in 2015
With 2015 quickly approaching, many business owners are revamping their SEO strategies to stay ahead of their competition. However, developing an effective SEO strategy isn’t the only stressful factor business owners will face as it’s difficult to find a reliable SEO company, especially for businesses who have no prior experience dealing with an SEO firm….
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The Most Important New Devices for Marketers to be Engaging in 2015
While 2015 may seem a long way off and developments in the world of technology move at a startling pace, it’s never too early to start planning for the future. Anticipating how consumers will engage with the continually evolving developments in new devices is key for marketers to stay ahead of the competition. While it…
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Case Study: Love is in the Hair Viral Campaign
Wigs by Patti’s Pearls is a boutique website geared towards women with cancer as well as the hair challenged. The Challenge The client wanted to bring more exposure to the e-commerce business and expand their brand. Additionally, the client wanted to recognize the beautiful women and raise awareness of hair loss and its affects. The…
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