Google Analytics is an incredibly powerful tool for marketers. That is why I love teaching about Google Analytics, along with all the other top web analytics tools, at UCSD Extension. However, one thing that often surprises me is the lack of use of the multichannel funnel and attribution modeling reports in marketing. Marketers have been…
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There are over 968 million websites online and from 2013 to to 2014 the number of websites online jumped 44%. that is an additional 590 million sites! So when it comes to ranking new websites, along with the older more established domains, search engines have a bit of a situation. SEO professionals generally like to…
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Getting your own Wikipedia page is tough. You need to have significant news coverage about you, ample articles written and plenty of sources backing up information about you online. Also, in some cases even if you have all of this, Wikipedia will delete your page. They are pretty hardcore about it. Lately, I have been intrigued with…
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In the United States, almost 22 percent of mobile purchases are made through digital wallets, like Apple Pay, with the projected mobile payment transaction value to reach $74 billion by 2017. As a result, many speculate that the end of the physical wallet is near, further strengthening the hype around mobile payment acceptance. With mobile…
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This infographic focuses the main things the Google Panda update hates, or looks for when filtering out content from the Google index. This is an infographic meant for beginners of those looking to explain the basics. Simplifying the Google Panda Update – An infographic by the team at Google Panda Update SEO Information Embed Simplifying…
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