The Challenge When we started working with SDvirtualschools.com, they were a directory on a different, larger educational site. This larger site had a lot of issues going on, like duplicate content and canonical errors, and they wanted out. With the folks at TinyFrog we helped design and build a new site for them, and then…
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I always find it interesting when a major website rebrands. Especially a website as large as Odesk. For those of you who don’t know, Odesk is one of the largest websites for outsourcing and has recently became Upwork. In this post, I cover a couple things I noticed from a SEO perceptive. Keep in mind,…
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You and I want your website to rank well for targeted terms. However, what a lot of people lose focus on, is all the other properties ranking that surround your search terms (branded and non-branded). These other properties, in some cases, are even more important than ranking for your keywords. Why? Well, online consumers are…
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Your website landing pages are your most important online assets for conversions. They are literally the online version of you going to a sales presentation and trying to sell your service. What is unique about landing pages though, is that they need to appear to wide range of users, delivering a message, design and conversion…
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Black hat SEO is when an SEO company uses strategies outside of Google’s guidelines. This is often really enticing for SEO companies because it is much easier to get rankings this way. However, the issue is, the rankings only last for the short term. After doing SEO for a good amount of time, I can…
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