For those of you who don’t know, DMOZ is an older directory that used to be a staple point of every good search engine optimization strategy. Well, it was recently pointed out to me that Google is referencing DMOZ listings again. See an example below. Here we can see a call out next to the…
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First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers…
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Responsive web design is not only the largest current design trend to hit the internet, but it’s also the most important design method to simplify managing a website and boosting user performance. A responsive design eliminates the need to have multiple designs to accommodate different devices, such as desktops and cell phones, as the website…
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If you’re using Instagram to boost your brand online, then you’re always on the lookout for more qualified followers. The more people who see your images, the better your chances for engagement. That, in turn, results in a better payoff for your promotional efforts. Fortunately, there is no shortage of tools available to help you…
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Twitter has long been considered an essential component to an effective online marketing strategy. So, when the company purchased Periscope in March, savvy marketers immediately began asking themselves if they should use Periscope as part of their social media strategy. The answer is, in a nutshell, yes. However, there are some caveats. What is Periscope?…
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