This week: It looks like a new Google update rolled out last month, product price isn’t a ranking signal, and wait until you learn how many search results include sites using HTTPS. Here’s what happened this week in SEO. Looks Like a Google Update Occurred in June According to Glenn Gabe at G-Squared Interactive, there’s…
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Google Uses RankBrain for Every Search
This week: Google releases a new Search Console report with another one is on the way, RankBrain is used in every search, and AdWords ads are coming to the local 3-pack. Here’s what happened this week in SEO. Google Adds Rich Results Filter to Search Console Google continues to add new features to the Search…
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What Are You Doing to Transform Loyal Customers Into Brand Evangelists?
You can write the best ad copy in the world and it will still pale in comparison to the testimony of a satisfied customer. That’s because happy customers talk to people they already know. They don’t have to overcome any trust issues like you do when you’re marketing to complete strangers. Even better: when satisfied…
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How to Optimize Your Site Even If It Doesn’t Have a Lot of Traffic
The conventional wisdom is that your site needs a healthy amount of traffic if you want to optimize it for conversions. That’s because, statistically speaking, you can’t be confident that your split test results are accurate without a large sample size. That certainly makes sense at face value. After all, if a presidential polling organization…
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Google Announces Springboard: A Search Engine for Apps
This week: Google wants you to make spam reporting easier, there’s a new search tool on the horizon, and TLD keywords don’t do anything to improve your rank. Here’s what happened this week in SEO. Google Announces Springboard: A Search Engine for Apps This week, Google announced Springboard: a search engine that searches through all…
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