Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and…
Read More
Where is Matt Cutts? – SEO Industry Comic Book
Enjoy this creative comic book about the SEO industry. In particular, Mr. Matt Cutts, who is nowhere to be found. But also featuring Neil Patel, Rand Fishkin, Danny Sullivan, Barry Schwartz and John Mueller. Where is Matt Cutts? SEO Industry Comic Book Click Image to Enlarge Where is Matt Cutts? – SEO Comic Book – An…
Read More
How to Stay on Top of News Feeds with the New Facebook Algorithm Update
Last week, Facebook announced an update to the News Feed algorithm, which now considers how long users spend reading specific content to generate more relevant results. Although the algorithm update won’t necessarily take into account the number of seconds spent reading specific content, it will look at the time comparison users spend reading similar content….
Read More
Why Multichannel Funnels and Attribution Modeling are Important to Marketing
Google Analytics is an incredibly powerful tool for marketers. That is why I love teaching about Google Analytics, along with all the other top web analytics tools, at UCSD Extension. However, one thing that often surprises me is the lack of use of the multichannel funnel and attribution modeling reports in marketing. Marketers have been…
Read More
What You Need to Know about SEO for New Websites
There are over 968 million websites online and from 2013 to to 2014 the number of websites online jumped 44%. that is an additional 590 million sites! So when it comes to ranking new websites, along with the older more established domains, search engines have a bit of a situation. SEO professionals generally like to…
Read More