In this post, Ignite Visibility Lead Strategist, Alan Bush breaks down the foundation for good search engine optimization (SEO) which is web development and site architecture. It’s important to produce a website that’s both user-friendly and Google-friendly. Unfortunately, many websites look great from a user experience perspective but fail when run through the Google mobile-friendly…
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This week: Snap, Inc.’s first quarter report is as bad as expected, less than a quarter of SMBs are seeing a positive ROI on Facebook, and Google says embedded videos don’t help with ranking. Here’s what happened this week in digital marketing. Survey: Less Than a Quarter of SMBs Seeing Positive ROI on Facebook According…
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This week: Google wants you to stop optimizing your site for RankBrain, Snapchat is making advertising easier, and wait until you hear about what MailChimp is offering for free. Snapchat Rolls Out Self-Serve Ad Platform Advertisers who are targeting millennials, rejoice! Snapchat Ad Manager will officially go live next month. It will include all…
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This week: Mobile continues to make gains in digital ad spend, Bing Ads has a new feature for online marketers, and wait until you find out what Pinterest is eliminating. Here’s what happened in digital marketing this week. Survey: Almost a Third of Amazon Sellers Will Expand to Walmart This Year According to a recent…
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This week: More evidence that social proof is important, Google adds an important new feature to GMB, and wait until you hear how many manual action penalties Google dispensed last year. Here’s what happened this week in digital marketing. Google Releases Automated “Smart” Campaigns for Display Ads Google is releasing a new Smart display campaign…
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