Two common buzz phrases that are bandied about within the Internet Marketing community are growth hacking and search engine optimization (SEO). While they’re sometimes used interchangeably, there are distinct differences between the two. In this article, we’ll examine the definitions of both phrases, look at their similarities, and then provide an overview of their differences….
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Advanced Guide to e-Commerce Checkout Process Optimization
If your e-commerce website isn’t fully optimized to give customers a painless, user-friendly checkout process, then you’re losing money. It’s that simple. Statistics show that online shopping carts are abandoned more than 2/3 of the time. That’s a lot of lost revenue. Avoid taking hits to your top line growth by staying out of that…
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Millennial Marketing, My Research, Tips & Facts for Success
There are currently about 80 million millennials in the United States with a combined purchasing power of $200 billion. If you’re offering products or services that are of interest to them, you’re going to lose market share and a competitive advantage unless you specifically target millennials in your marketing campaigns. Think about it, they are…
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Ignite Visibility Welcomes Christopher Pickerel as the Senior Business Development Analyst
Ignite Visibility is thrilled to welcome Christopher Pickerel to our growing team! Christopher joins us as our Senior Business Development Analyst, where his 5 years’ experience in the marketing and advertising world allows him to analyze potential and current clients’ digital assets in order to create and manage their digital marketing and web development strategies….
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RankBrain, Google SEO Ranking Factor, AI Machine Learning
On 10/26/15 Google announced RankBrain, a machine learning artificial intelligence system that helps them serve better search results. Ready to learn about RankBrain and SEO! Let’s do it. Read the ultimate guide to RankBrain (just launched on Ignite Visibility). What is RankBrain? RankBrain is a Google ranking factor as well as an artificial learning machine…
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