Nicole DiLisio, Ignite Visibility Project Manager, gives us insight into how to rank in Google’s “People Also Asked” searches. By now you have undoubtedly conducted enough Google searches to see the “People Also Ask” (PAA) section. That’s the accordion box that appears just below the featured snippet and includes a series of questions related to…
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If you have a featured snippet in Google (you rank #0) that is also used for personal assistant responses. Based on a recent study we did on Ignite Visibility, we are seeing our pages with personal assistant search optimization (PASO) and rich snippets are getting click-through rates that are 187% higher than the rest of the…
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This week: Facebook launches a new ad format, mobile continues to dominate, and Google reconfirms something we’ve all known for a long time. Here’s what happened this week in digital marketing. Study: PPC Can’t Identify Winning Organic Titles Think that winning ad headlines will also work as winning titles for blog posts? Think again. According…
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This past week: Reddit is adding a new profile format, Facebook is making life easier for publishers who run ads, and Google will stay mum about the Fred update. Here’s what happened this week in digital marketing. Facebook Adopts Header Bidding to Compete With Google’s Ad Network TL;DR – Facebook is competing with Google and…
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Watch A Video Or Read The Full Guide Below You might be under the impression that the best you can do is rank your website in the search results at position #1. Think again. There’s a rank that’s even better than position #1. That’s position #0. (Watch a video or read the full guide below)…
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