The Google Mobile-First update is coming fast! Watch a video and/or read everything you need to know about the update below. Google is moving towards a mobile-first index. Webmasters who don’t prepare their sites accordingly will soon discover that they’ll lose market share to competitors. Google Mobile-First Update (Watch A Video With John Lincoln)…
Read More
This week: bad news about the mobile-first index, YouTube cracks the whip on creators who want to earn revenue, and there were other updates at the time Fred rolled out. Here’s what happened in digital marketing this week. YouTube Channels Must Now Have 10,000 Views to Earn Revenue Following some really bad press over the…
Read More
Nicole DiLisio, Ignite Visibility Project Manager, gives us insight into how to rank in Google’s “People Also Asked” searches. By now you have undoubtedly conducted enough Google searches to see the “People Also Ask” (PAA) section. That’s the accordion box that appears just below the featured snippet and includes a series of questions related to…
Read More
If you have a featured snippet in Google (you rank #0) that is also used for personal assistant responses. Based on a recent study we did on Ignite Visibility, we are seeing our pages with personal assistant search optimization (PASO) and rich snippets are getting click-through rates that are 187% higher than the rest of the…
Read More
This week: Facebook launches a new ad format, mobile continues to dominate, and Google reconfirms something we’ve all known for a long time. Here’s what happened this week in digital marketing. Study: PPC Can’t Identify Winning Organic Titles Think that winning ad headlines will also work as winning titles for blog posts? Think again. According…
Read More
