This week: the interstitial penalty did roll out, Instagram Stories hits a new record, and Google likes breadcrumbs on your site. Here’s what happened this week in digital marketing. Instagram Stories Daily Audience Hits 250 Million Bad news for Snapchat: Instagram’s copy of its “Stories” feature seems to be resonating with audiences. Every day, more…
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This week: Instagram offers a new ad format, lots of marketers like promoting video on Facebook, a low crawl rate isn’t necessarily a bad thing. Here’s what happened this week in digital marketing. Facebook Allows Ads in Instant Articles’ Related Articles Section This past week, Facebook announced that Instant Articles publishers can include ads within…
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In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s…
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Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s…
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In this post, our Senior Social Media Manager, Erin Romine, breaks down 5 ways to boost your social media engagement today! Social media engagement is one of the best ways to promote your business online. It helps you generate buzz, build brand-name awareness, and keeps you connected to your customers. However, many strategists fail to generate…
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