Updated 3/17/2021 Mobile SEO has come a long way. In many industries, it is surpassing desktop as the most important device category for online marketing and search engine optimization. In this video, you will learn 3 ways to optimize a mobile website, how to deal with mobile applications, and the different types of content that…
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How to Rank in the Google Knowledge Graph
How would you like to be right at the top of the search engine results pages? You can make that happen if you rank in the Google Knowledge Graph. If you’re unfamiliar with the Google Knowledge Graph, you can see it in action. Just head over to Google and search for something like “social media.”…
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What You Need to Know About Schema.org
You might have recently heard some fellow SEOs at the water cooler chatting about structured data, web page markup, and schema.org. However, you’ve never really delved into those topics yourself. Now is the time to change that. Why? Because you can take your SEO efforts to the next level with the proper use of structured…
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Google Releases More Friendly Mobile-Friendly Testing Tool
This week: Google releases a new version of a testing tool, mobile page speed may soon be a ranking factor, and it really doesn’t matter whether you use dashes or underscores in your URLs. Here’s what happened this week in SEO. Google Releases More Friendly Mobile-Friendly Testing Tool Google has released a new and improved…
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Everything You Need to Know About Google Firebase
At the I/O Conference in May, Google unveiled the latest iteration of Firebase – a software development platform that reduces the hassle of establishing proper infrastructure, provides analytics about user behavior, and facilitates rapid application deployment. Firebase isn’t new. It was originally an independent company that Google acquired in 2014. Since then, the company has…
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