You can write the best ad copy in the world and it will still pale in comparison to the testimony of a satisfied customer. That’s because happy customers talk to people they already know. They don’t have to overcome any trust issues like you do when you’re marketing to complete strangers. Even better: when satisfied…
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How to Optimize Your Site Even If It Doesn’t Have a Lot of Traffic
The conventional wisdom is that your site needs a healthy amount of traffic if you want to optimize it for conversions. That’s because, statistically speaking, you can’t be confident that your split test results are accurate without a large sample size. That certainly makes sense at face value. After all, if a presidential polling organization…
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Google Announces Springboard: A Search Engine for Apps
This week: Google wants you to make spam reporting easier, there’s a new search tool on the horizon, and TLD keywords don’t do anything to improve your rank. Here’s what happened this week in SEO. Google Announces Springboard: A Search Engine for Apps This week, Google announced Springboard: a search engine that searches through all…
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5 Reasons Why All Businesses Should Take Advantage of GaggleAMP
How would you like to make your content go viral? You can increase the odds of that happening with GaggleAMP. GaggleAMP isn’t just about virality, though. It’s really a tool that gives businesses the opportunity to increase their reach by empowering employees to act as brand ambassadors. It does that by streamlining the process of…
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Google Does Not Use Social Signals As A Ranking Factor
This week: Bing has a new toy, social signals still aren’t a ranking factor, and a new study shows promising results for AMP ads. Here’s what happened this week in SEO. Bing Releases PubHub for Publishers This week, Bing released a new tool that enables publishers to get their work discovered by more readers. PubHub…
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