Bringing in new customers is like fishing with a really good lure, you need the right bait and the perfect cast. That’s where lifecycle marketing comes in. Lifecycle marketing encompasses five key phases: awareness, acquisition, activation, retention, and loyalty. Looking forward to 2026 and beyond, effective customer acquisition is more important than ever as consumer…
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Whether you have a niche blog or a budding ecommerce site, good SEO is a must. Running a successful WordPress website can be an intimidating process that most would rather leave to the experts. Fortunately, there are plenty of simple SEO plugin options to give you the edge over your competitors, even if you’re not…
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Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, CRO Sr. Strategist, Justin Kevalaitis, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The Definition of a CTA &…
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Every business with a website needs a content management system, also known as a CMS. This system is what you’ll use to add content, update your blog, add images, and do your SEO. In this blog, Head of Engineering, Lucas Dantas, will share the pros and cons of some of the most popular SEO CMS…
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To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…
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