MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Uncategorized / The Top 5 Best CMS for SEO Optimization

The Top 5 Best CMS for SEO Optimization

February 13, 2020 By John Lincoln

If you are considering building a website, or updating your existing website, one of the first things to consider is the content management system or CMS. The CMS is what you’ll be using to add content, update your blog, add images, and do your SEO. It should make sense, have built in controls that allow you to determine how your content is displayed, and offer the capabilities that your business needs, whether an RSS feed for your blog or a shopping cart for your e-commerce items.

What makes a good CMS for SEO?

One of the most important factors that decides how well a website has been SEO optimized is it’s technical performance. This is directly impacted by its on page HTML and ability to be efficiently crawled. This includes implementing readable URLs, Title Tags, Meta Descriptions, Alt Tags, and optimized headings.

Here are some of the most popular content management systems right now, and how they measure up for ease of use and SEO compatibility.

Wordpress LogoWordPress

WordPress has become increasingly popular in the past 5 years, and it is everywhere. Originally introduced as a free and open source blogging platform, WordPress opened itself up with innovative widgets to be one of the most popular website platforms with thousands of customizable themes, plugins, and tools that allow you to do nearly everything you could possibly want. Arguably the most SEO-friendly platform – the construction of a WordPress site is clean – you won’t run into page duplication errors and URL anomalies like you might with another CMS that is improperly set up.

If you want the ability to update your website from your mobile device or tablet, WordPress offers several native applications that allow you to update your blog or content page on the fly, if necessary.

One of the downsides to WordPress is that it is not inherently designed for ecommerce, however, there are several ecommerce and shopping cart plugins that allow this capability to be adopted – these work best with small e-commerce stores.

Joomla LogoJoomla

Joomla is a free, open source solution that is a very close second in popularity to WordPress. Boasting over 50 million downloads to date, it has a robust developer community and is a good option for consumers and small-to-medium sized e-commerce businesses. There are some drawbacks however, as it is not incredibly intuitive to use, and does require SEO extensions in order to truly be search-engine friendly. We recommend installing sh404SEF to get some necessary SEO configuration power – this plugin allows you to make your URLs search engine friendly, provides one spot to update your page title and meta information, and allows you to easily set up 301 redirects if necessary. You can read more here about the settings that should be updated before setting your new Joomla site live in order to strengthen it’s SEO power.

Drupal LogoDrupal

Drupal is one of the older CMS platforms out there. It is a tremendously powerful open-source system that was designed to be SEO friendly. Drupal is best for large scale enterprises – it can effortlessly handle hundreds of thousands of pages, and thousands of users simultaneously. It is a complicated system, however, and should really be left up to the able hands of a developer to build, update, and modify. There are no themes or free plugins, so you will need a design team and developer to build a good user friendly site.

Magento LogoMagento

Magento is a popular open-source ecommerce solution that is now owned by eBay. Like WordPress, there are many themes available to choose from (including many great responsive themes). Magento implements “modules” which offer inherently similar usability features to WordPress plugins in that the user is to access a library of plugins. Since Magento is open-source – many different developers have access to the code and can build and improve upon plugins.

Upon installation, Magento is NOT inherently SEO-friendly. It is necessary to comb through the settings and make sure that various settings that relate to managing URL rewrites, setting product meta tags, and product propagation are appropriately designated, or you will run into trouble down the road. There are many resources online that offer SEO best practice tips for Magento, including on Magento’s own support site, as well as from Yoast.

Shopify

Known for its user friendliness and ease of use, Shopify initially debuted as an online store CMS.

However, to use Shopify to its full potential you must be able to code in Liquid, Shopify’s coding language. Shopify is fast for a hosted solution and only accepts themes with responsive layouts. Of course, it allows you to add meta descriptions, ALT tags, customizable URLs, and headers 1 – 6. One slight issue to be aware of is the URL needs to be delineated as a collections, products, pages, or blogs page which can have some negative SEO results but nothing too major. All in all, Shopify is very good and has relative ease of use but leave something to be desired.

Related Posts

  • Is WordPress or Blogger Better for SEO?

    What is better for search engine optimization? Wordpress or Blogger? Personally, I say Wordpress all…

  • Shopify SEO Review, What all SEO Professionals Need to Know

    Shopify has gotten pretty darn big. It is certainly one of the top ecommerce CMS…

  • Voice Search SEO, How Voice Search is Changing SEO

    Voice search SEO is here! You can now search by talking on smart phones and…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service