MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • Case Studies
  • About Us
    • About Ignite Visibility
      • Our Story
      • Clients
      • Our Values
      • Diversity & Inclusion
      • Our Team
      • UCSD Extension Courses
      • Careers
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Uncategorized / The Top 5 Best CMS for SEO Optimization

The Top 5 Best CMS for SEO Optimization

February 13, 2020 By John E Lincoln

If you are considering building a website, or updating your existing website, one of the first things to consider is the content management system or CMS. The CMS is what you’ll be using to add content, update your blog, add images, and do your SEO. It should make sense, have built in controls that allow you to determine how your content is displayed, and offer the capabilities that your business needs, whether an RSS feed for your blog or a shopping cart for your e-commerce items.

What makes a good CMS for SEO?

One of the most important factors that decides how well a website has been SEO optimized is it’s technical performance. This is directly impacted by its on page HTML and ability to be efficiently crawled. This includes implementing readable URLs, Title Tags, Meta Descriptions, Alt Tags, and optimized headings.

Here are some of the most popular content management systems right now, and how they measure up for ease of use and SEO compatibility.

Wordpress LogoWordPress

WordPress has become increasingly popular in the past 5 years, and it is everywhere. Originally introduced as a free and open source blogging platform, WordPress opened itself up with innovative widgets to be one of the most popular website platforms with thousands of customizable themes, plugins, and tools that allow you to do nearly everything you could possibly want. Arguably the most SEO-friendly platform – the construction of a WordPress site is clean – you won’t run into page duplication errors and URL anomalies like you might with another CMS that is improperly set up.

If you want the ability to update your website from your mobile device or tablet, WordPress offers several native applications that allow you to update your blog or content page on the fly, if necessary.

One of the downsides to WordPress is that it is not inherently designed for ecommerce, however, there are several ecommerce and shopping cart plugins that allow this capability to be adopted – these work best with small e-commerce stores.

Joomla LogoJoomla

Joomla is a free, open source solution that is a very close second in popularity to WordPress. Boasting over 50 million downloads to date, it has a robust developer community and is a good option for consumers and small-to-medium sized e-commerce businesses. There are some drawbacks however, as it is not incredibly intuitive to use, and does require SEO extensions in order to truly be search-engine friendly. We recommend installing sh404SEF to get some necessary SEO configuration power – this plugin allows you to make your URLs search engine friendly, provides one spot to update your page title and meta information, and allows you to easily set up 301 redirects if necessary. You can read more here about the settings that should be updated before setting your new Joomla site live in order to strengthen it’s SEO power.

Drupal LogoDrupal

Drupal is one of the older CMS platforms out there. It is a tremendously powerful open-source system that was designed to be SEO friendly. Drupal is best for large scale enterprises – it can effortlessly handle hundreds of thousands of pages, and thousands of users simultaneously. It is a complicated system, however, and should really be left up to the able hands of a developer to build, update, and modify. There are no themes or free plugins, so you will need a design team and developer to build a good user friendly site.

Magento LogoMagento

Magento is a popular open-source ecommerce solution that is now owned by eBay. Like WordPress, there are many themes available to choose from (including many great responsive themes). Magento implements “modules” which offer inherently similar usability features to WordPress plugins in that the user is to access a library of plugins. Since Magento is open-source – many different developers have access to the code and can build and improve upon plugins.

Upon installation, Magento is NOT inherently SEO-friendly. It is necessary to comb through the settings and make sure that various settings that relate to managing URL rewrites, setting product meta tags, and product propagation are appropriately designated, or you will run into trouble down the road. There are many resources online that offer SEO best practice tips for Magento, including on Magento’s own support site, as well as from Yoast.

Shopify

Known for its user friendliness and ease of use, Shopify initially debuted as an online store CMS.

However, to use Shopify to its full potential you must be able to code in Liquid, Shopify’s coding language. Shopify is fast for a hosted solution and only accepts themes with responsive layouts. Of course, it allows you to add meta descriptions, ALT tags, customizable URLs, and headers 1 – 6. One slight issue to be aware of is the URL needs to be delineated as a collections, products, pages, or blogs page which can have some negative SEO results but nothing too major. All in all, Shopify is very good and has relative ease of use but leave something to be desired.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

You may also like:

  • Drop in Google SEO Traffic
    How to Diagnose a Drop in SEO Traffic

  • Conversion Rate Optimization Tips – My Favorite Strategies by John…

  • Where To Add Your Product Feed To Increase Your eCommerce…

  • Internet Marketing Changes in Nov and Dec 2014

Search Here

NEWSLETTER // SIGN UP NOW

About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

LEARN MORE ABOUT JOHN

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy