Wondering where programmatic fits into your ad strategy? I’ll let you in on a little secret: there’s a good chance it doesn’t fit in at all. In this article, I’ll give you ten reasons you shouldn’t be using programmatic – and one reason you should. What You’ll Learn: 10 reasons you shouldn’t do programmatic: Your…
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Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
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In this interview with John Lincoln, Rand Fishkin covers his journey with Moz, his plan for SparkToro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption. Play on Stitcher, iTunes or…
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If people are flocking to your website but not taking action, it may be time to revisit some conversion rate optimization best practices. In this article, I’ll go over what it takes to develop and implement a successful conversion rate optimization strategy in 2020. What We’ll Cover: What a conversion is How conversion rate is…
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Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple…
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